5 Reasons Small Business Owners & Marketers Can’t Miss the 2021 Local Search Summit

By Darren Shaw
on September 16, 2021

Small business owners and local marketers rejoice! The Whitespark Local Search Summit is only 11 days away. This is THE local marketing event of the year and one you won’t want to miss. Join the top minds in the industry to learn how to improve your digital marketing campaigns, increase your rankings, and get more conversions from Google’s local results. 

There is something for everyone at the Local Search Summit, here are five reasons why you won’t want to miss this year’s virtual event from September 28 – 30. 

  1. All Star Lineup 
  2. Free to Attend Live Event
  3. Actionable Advice
  4. Fantastic Perks 
  5. Fun Time 

#1. All star lineup of 30+ influential speakers 

You’re getting expert advice from an all-star lineup of entrepreneurs, innovators, and business leaders who are sharing real-world advice and strategies that they have tested and implemented in their own companies or for clients. 

From the latest trends and research to proven case studies and experiments, these industry experts are delivering world-class content. 

Here are just a few talks that we think will make a lasting impression and get you pumped for the event:

Sam Oh (Ahrefs)

Content Marketing with Video: An Untapped Medium for Businesses

Sam Oh helped Ahrefs get over 235,000 subscribers and 300,000 monthly views through video marketing. In this session, he’ll show you how to use video content to grow your business and why it’s arguably the most untapped marketing medium (especially for SEOs).

Lily Ray(Amsive Digital)

Creative Strategies for Local Businesses to Convey Expertise, Authority, and Trust

E-A-T (expertise, authoritativeness, and trustworthiness) is crucial for local businesses. Lily will show you creative tactics your business can use to improve its perceived E-A-T, which not only helps with SEO performance, but can improve conversions and the overall reputation of your business.

Craig Mount (Classy Brain)

Digital PR for SMBs: Public Relations < Public Relationships

Learn how to earn local media with the press without hiring a PR firm. In this session, Craig will go over learn how to get your business free media exposure. Drive traffic and sales, without spending money on a PR firm or advertising.

Amanda Jordan (Locomotive Agency)

Awesome and Actionable GMB Audits

Competitor GMB audits should be more than informative, they should be action-packed! During this presentation, Amanda will show you how to identify competitor strengths and weaknesses and use them to your advantage.

#2. You can attend the live event for FREE!

We’ve made this event accessible to anyone interested in learning more about local search marketing. You can attend all 3 days of the live virtual event for FREE (if you missed your chance to attend the live event for free, you can still access all of the amazing content with our video bundle). 

  • The Summit is September 28 – 30 from 9 a.m. – 5 p.m. (Eastern Standard Time).  
  • Your free pass gives you access to all live sessions. 
  • It’s virtual, so you can attend from anywhere.

If your schedule prevents you from committing to the live event, you can get our video bundle ($199) which gives you full access to video recordings of all sessions from this year’s event, plus all 2020 recordings. Not only can you watch the talks on your own schedule, you can share them with your marketing team and use the content as an internal educational resource and further improve your digital marketing campaigns.

#3. Get actionable advice that can have a positive impact on your business and your client’s businesses 

At Whitespark’s Local Search Summit you will:

  • Learn what’s working in local search marketing and discover where to invest more time to help drive growth.
  • Hear the latest research and gain insights from proven strategies. 
  • Get actionable advice and takeaways that you can apply to your own business. 

Here’s a sneak peek from a few of our sessions:Joel Klettke – The Total Idiot’s Guide to High-Converting CopyDev Basu – The 9 Systems Every Agency Needs to Grow and Scale Navah Hopkins –
Winning With Local Service AdsDid you miss out on last year’s event? Lucky for you the content from 2020 is still relevant today – it is actionable advice that keeps on giving. Discover last year’s content with our Day 1, Day 2, and Day 3 spotlight blog posts.

Don’t just take our word for it – hear how the 2020 Local Search Summit helped Craig Willeford improve his small business:

#4. Sweet perks, giveaways, and offers    

When you attend the Local Search Summit you get access to special offers from our speakers and sponsors and are entered in a chance to win various giveaways.

You could win a 1-hour one-to-one consultation with one of these incredible experts:

Every attendee can take advantage of these offers:

Remember you can take advantage of the Summit content and use the session recordings and accompanying slide decks as an internal resource for your local marketing and SEO team when you buy the video bundle. Not only do you get access to all 2021 recordings, as a bonus you will get the 2020 recordings as well.

#5. Fun, fun, fun

“Imagine the insights you will gain, so if you don’t attend,

you’ll be sad you missed out!” 

This year we’ve added a sprinkling of fun to the agenda. Watch as Dana DiTomaso, Greg Gifford, and Joy Hawkins battle each other in our Local SEO Jeopardy and find out who will reign as the SEOpardy champion. Take a break from taking notes and play a round of virtual BINGO with fellow attendees. 

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