The 2021 Local Search Ranking Factors
Darren Shaw
Last Updated: November 29, 2021

What's Working / Not Working in Local SEO?
This section should help you understand what’s hot, what’s not, and what definitely doesn’t work in local SEO.
For local pack results, what factors have you been focusing on MORE in the past year?

What the Local Search Experts are Saying….
For local pack results, what factors have you been focusing on LESS in the past year?

What the Local Search Experts are Saying….
I also wanted to take the opportunity to dispel some long standing myths in local SEO about things that some people think will help your rankings when actually they are completely useless activities (like geo-tagging images, for example).
Which individual factors do you think absolutely do NOT impact rankings?
And here are the myths, busted!

What are the factors that the local search experts think are the most HARMFUL to rankings?
Try to avoid these problems in your local search work.
