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Archives

Messaging (Chat)

Whitespark June 26, 2024 No Comments
Enabling Chat for your Customers Messaging is an instant messaging feature built into Google Business Profiles that allows searchers to chat with your business straight from the search results. It’s…
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Questions & Answers

Whitespark June 26, 2024 No Comments
Questions & Answers Launched in August of 2017 the Questions and Answers section is vastly underutilized by business owners. If you are not monitoring this and responding as a business,…
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Attributes

Whitespark June 26, 2024 No Comments
Attributes Attributes can show up in various places in your Business Profile, above your address on desktop, in the about section on mobile and in the Maps app, as justifications…
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Products & Services

Whitespark June 26, 2024 No Comments
Products & Services Features Services Depending on your Primary Category you could end up with one of two versions of this feature. The original Services feature allowed business owners to…
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Photos & Videos

Whitespark June 26, 2024 No Comments
Photos & Videos According to Google, businesses with photos get 40% more requests for directions. We know that photos are a conversion factor,  and recently there has been evidence indicating that…
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Google Posts

Whitespark June 26, 2024 No Comments
Everything You Need to Know About Google Posts The Google Posts feature allows you to engage with searchers directly in SERP’s and on Maps. You can create compelling content, share images, events,…
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Reviews

Whitespark June 25, 2024 No Comments
Google Reviews For local businesses, it’s no longer enough to rank. Your presence on search engine result pages (SERPs) has to stand out to attract new customers. Reviews play a…
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Business Info

Whitespark June 25, 2024 No Comments
Add All Your Business Information to Your Profile To update your business details in the New Merchant Experience (NMX), simply click “Edit Profile” in the top left of the NMX…
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Susan M. Staupe

Whitespark May 27, 2024 No Comments
This newsletter is so great. Darren offers actionable tips and information that we can actually use to move the needle in local SEO. It’s very informative and I would recommend…
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Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.

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