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Fake AI Reviews Are Ruining Google. What Can We Do?

Gabbie January 16, 2025 No Comments

The next two years are going to be a very rough ride for both local brands and their customers, according to the findings of The Transparency Company’s must-read report: The…

10 Expert Tips for Taking Great Photos for Your Google Business Profile

Gabbie January 14, 2025 No Comments

As a commercial photographer who’s primarily focused on creating content for the purpose of helping businesses be better found, seen, and trusted online, I see people make a lot of…

19 Local Search Developments You Need to Know About From Q4 2024

Gabbie January 9, 2025 No Comments

I’m as happy as a lark that my long-standing quarterly roundup series of need-to-know local search developments has found a new home here at Whitespark. Four times a year, this…

Coping with Google Disappointments: What to Do When You Feel Let Down

Gabbie December 18, 2024 No Comments

What can you do when some aspect of how Google is handling your digital assets is taking an emotional toll on you? The above screenshot from the Google Search Console…

Does Schema Deserve Space in Your 2025 Local Search Marketing Plan?

Gabbie December 5, 2024 No Comments

Confession time: I’ve never really been sold on the concept of schema for small local businesses because 1) it places a not-insignificant burden on business owners to implement, and, 2)…

What is a Local Citation?

Whitespark December 2, 2024 No Comments

Imagine you’re a small coffee shop nestled in the heart of your town, but potential customers can’t find your business online. Enter local citations—the unsung heroes of local SEO that…

How to Optimize Your Google Business Profile for Engagement

Gabbie November 20, 2024 No Comments

Engagements are always big news! Google thinks so, at least according to analysis of the Google API leaks which suggests that user behavior is a major ranking factor. You want…

How to Get More and Better Local Business Reviews

Gabbie November 13, 2024 No Comments

Recently, we looked at the rainbow of six outstanding local business review powers. Now that you understand the full spectrum of their potential to help you operate a better, more…

16 Common Local SEO Mistakes and How to Avoid Them

Gabbie November 6, 2024 No Comments

If I could turn back timeIf I could find a wayI’d take back those local SEO mistakesAnd say, “Yay!” Let my repurposing of a chart-topping 80s anthem serve to illustrate…

Image of a review in GBP showing where to find "Report review".

How to Remove Fake Reviews from Google

Whitespark November 4, 2024 No Comments

Businesses struggle to deal with the effects fake Google reviews have on their Google Business Profile (GBP) search engine rankings. Sadly, receiving phony reviews on your GBP is not a…

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Whitespark builds tools and provides services that help businesses and agencies with local search marketing. We live and breathe local search and we’re known far and wide for writing and speaking on it.

Archives

Fake AI Reviews Are Ruining Google. What Can We Do?

10 Expert Tips for Taking Great Photos for Your Google Business Profile

19 Local Search Developments You Need to Know About From Q4 2024

Coping with Google Disappointments: What to Do When You Feel Let Down

Does Schema Deserve Space in Your 2025 Local Search Marketing Plan?

What is a Local Citation?

How to Optimize Your Google Business Profile for Engagement

How to Get More and Better Local Business Reviews

16 Common Local SEO Mistakes and How to Avoid Them

How to Remove Fake Reviews from Google

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