Local Search Service
Get found online and maintain your visibility with the help of our managed local search service. Increase engagement, grow conversions, and get more business from local search results.
Grow Your Business With Local Search
Gain the competitive edge you need to stand out and get found in local search results. Our team of experts will manage key areas in local today that require consistent activity and attention, while also helping you build a stronger foundation.
Google My Business
Google is sending fewer visitors to websites than ever before. Rich snippets, answer boxes, and comprehensive Business Profiles often provide all the information users need without having to click through to a business website. Google is even facilitating bookings and transactions for many search queries!
This means that now more than ever businesses need to be performing “on-Google SEO”, businesses with the most information on their listings and frequent updates are ranking higher and reaping the rewards of more calls, bookings, and sales.
Our team will perfect your Business Profile. We ensure your listing is 100% accurate, has the best categories, all possible attributes, is linked to an optimized landing page, precise map pin location and more! We’ll also identify and remove any duplicate, unclaimed, or incorrect GMB listings.
We’ll manage all additional GMB features that are available to you, which helps make your listing stand out and gives you a competitive edge. We will monitor your Google Questions & Answers, and give them a boost through building out your top FAQs. We’ll setup, manage, and update your Products and Services features, and add photos regularly to keep your listing fresh and up to date.
Keep searchers engaged and up to date with unique content posted weekly to your Business Profile through Google Posts. From specials to product announcements to appointment bookings; our team will promote your company and keep the content interesting.
Citations play a critical role in establishing a strong foundation for local search. At Whitespark we firmly believe in the importance of citations, and frequently publish extensive industry leading research on this topic.
Citation Audit & Cleanup
First our team will complete a full analysis of your listings on the top most important sites in the local search ecosystem (this includes the data aggregators, core search engines, key sites, and some GEO/vertical directories). We will uncover all of your incorrect, duplicate, and correct listings, and identify any missing citations. Then we will fix and enhance all listings, remove any harmful duplicates, and create listings on the sites that you’re missing.
Once your citation profile has been cleaned up and any incorrect data removed from the local search ecosystem, our team will build new citations for your business on both generic and industry/niche sites.
“What a great bunch of people to work with! We have been working with Whitespark Inc. since December 2018. In such a short period of time, they have increased the local online presence of de Villars Jones LLP –our local rankings have increased and more people are finding and interacting with us on Google. This is just what our business needed to get ahead of our competition. The people at Whitespark Inc. are friendly, knowledgeable, and VERY patient – such a pleasure to work with.”
de Villars Jones LLP
Reviews impact your SEO and ability to rank, but more importantly they can have a direct impact on your leads and overall sales. When people research businesses online they are drawn to the companies that have the highest ratings and the most glowing reviews.
Custom Review Strategy
Every business is unique and at a different stage when it comes to their review strategy. Your Project Manager will work directly with you to create a unique custom reputation management strategy that aligns with your business. From customer feedback to review acquisition to responding to reviews, we cover all of the critical areas of the review process.
Build A Better Business
Our goal is to help you connect with your customers, grow your feedback and online reviews, and ultimately convert more searchers into customers. We will set you up with our Reputation Builder platform, provide you with email templates, and give you the tools you need to improve your online reputation.
Your website needs to compliment your other local search efforts in order to create relevance, authority, and to increase your ability to rank. We will work with you to make sure that all the off site work we do connects with your onsite efforts for a complete local SEO strategy.
Our team will complete a mini audit of your website and provide you with recommendations for website improvements that are critical to local SEO. This includes making sure Analytics is properly setup, goals are being tracked, your site is secure (HTTPS), title tags align with local standards, meta descriptions are unique and make sense, schema markup is implemented, and so on.
Technical Onsite Updates
Your Project Manager with provide you with advanced website updates that are presently absent from your site. This includes elements like sitemaps, contact forms, a properly embedded Google Map listing, click-to-call functionality on landing page, site speed, and so on.
See how you’re performing month over month with a report that summarizes your campaign’s progress and the work we completed for you each month. Your custom report will include data from:
- GMB Insights Views and Actions,
- Citations, and
Get the local search help you need to take your visibility to the next level.
LOCAL SEARCH SERVICE
Google My Business Management & Optimization
Citation Audit & Cleanup