# Whitespark

> Whitespark builds local SEO software and provides done-for-you local search
> services that help small businesses, agencies, freelancers, and multi-location
> enterprises rank better in Google's local results and drive more conversions.
> Core focus areas: local rank tracking, ranking grids, citation building and
> listings management, Google Business Profile (GBP) optimization, and review/
> reputation management.

Founded in 2005 in Edmonton, Alberta, Canada, Whitespark started as a web design
and local SEO agency and has grown over 20+ years into a software and services
company trusted by 150K+ users, from solo freelancers to enterprise brands. The
company is well known in the local SEO industry for its research, including the
annual Local Search Ranking Factors report. President and founder: Darren Shaw.

## Software

- [Local Platform](https://whitespark.ca/local-platform/): Manage Google Business Profiles at scale — prevent unwanted Google updates, bulk-edit locations, and take full control of your GBP presence.
- [GBP Website Builder](https://whitespark.ca/local-platform/gbp-website/): Build a simple, optimized website tied to a Google Business Profile (part of Local Platform).
- [Local Ranking Grids](https://whitespark.ca/local-ranking-grids/): Visualize local rankings across a geographic grid of up to 225 points, showing exactly how visibility changes by location, with clean, shareable reports.
- [Local Rank Tracker](https://whitespark.ca/local-rank-tracker/): Track local and organic search rankings over time to make data-driven SEO decisions, with a visual reporting interface.
- [Local Citation Finder](https://whitespark.ca/local-citation-finder/): Discover high-value citation opportunities and monitor existing citations to strengthen local rankings.
- [Reputation Builder](https://whitespark.ca/reputation-builder/): Automated review-generation platform that helps businesses collect more reviews and improve their online reputation.

## Services

- [SEO Services](https://whitespark.ca/seo-services/): Affordable, accessible local search optimization handled by Whitespark's in-house SEO team.
- [Listings Service](https://whitespark.ca/listings-service/): Citation building and listing cleanup — find, fix, improve, and build listings for a polished, accurate local presence.
- [GBP Reinstatement Service](https://whitespark.ca/gbp-reinstatement-service/): Expert help recovering suspended Google Business Profiles.
- [Yext Replacement Service](https://whitespark.ca/yext-replacement-service/): A more effective and more affordable alternative to Yext for listings management.
- [Data Aggregator Service](https://whitespark.ca/data-aggregator-service/): Push accurate business data into the major data aggregators that feed the local search ecosystem.
- [Enterprise Services](https://whitespark.ca/enterprise-services/): Custom local search solutions for multi-location and enterprise businesses.

## Free tools

- [Review Checker](https://whitespark.ca/review-checker/): See a business's online reviews and ratings at a glance.
- [Google Review Link Generator](https://whitespark.ca/google-review-link-generator/): Create a custom Google review link to make it easier to collect reviews.
- [Free Local Ranking Checker](https://freelocalrankingchecker.com/): Quickly check local rankings from any location.
- [Freshness Distance Calculator](https://freshnessdistancecalculator.com/): Estimate how often content should be updated to stay competitive.

## Resources

- [Pricing](https://whitespark.ca/pricing/): Plans and pricing across Whitespark software and services.
- [2026 Local Search Ranking Factors](https://whitespark.ca/local-search-ranking-factors/): Whitespark's flagship annual research on what drives local search rankings.
- [Local Search Ecosystem](https://whitespark.ca/local-search-ecosystem/): How data providers, search engines, and directories exchange and access business data.
- [Guide to Google Business Profile Optimization](https://whitespark.ca/google-business-profile-guide/): In-depth guide to optimizing a GBP listing.
- [Top Local Citation Sources by Country](https://whitespark.ca/top-local-citation-sources-by-country/): Ranked citation sources by region.
- [Blog](https://whitespark.ca/blog/): Local SEO tips, research, and news.
- [The Whitespark Local Update Podcast](https://whitespark.ca/the-whitespark-local-update-podcast/): Podcast covering local SEO developments.
- [Local Insider Newsletter](https://whitespark.ca/subscribe-to-local-insider/): Twice-weekly local SEO research and news.
- [Local SEO Email Course](https://whitespark.ca/local-seo-email-course/): Free course to learn local SEO fundamentals.
- [Help Center](http://support.whitespark.ca/): Documentation and support.

## Company

- [About us](https://whitespark.ca/about-us/): Team, history, and mission.
- Contact: support@whitespark.ca · 1 (855) 406-6050
- Headquarters: Edmonton, Alberta, Canada (founded 2005)

## 2026 Local Search Ranking Factors

Annual expert survey of local SEO practitioners, ranking the factors that influence local search results.
Full study: https://whitespark.ca/local-search-ranking-factors/

### Local Pack / Maps ranking factors

1. Primary GBP Category (score: 227)
2. Proximity of Address to the Point of Search (Searcher-Business Distance) (score: 225)
3. Keywords in GBP Business Title (score: 223)
4. Physical Address in City of Search (score: 213)
5. Business is Open at Time of Search (Business Hours) (score: 189)
6. High Numerical Google Ratings (e.g. 4-5) (score: 181)
7. Address Is Showing on GBP (Not SAB) (score: 176)
8. Additional GBP Categories (score: 173)
9. Quantity of Native Google Reviews (w/text) (score: 170)
10. Proper Placement of the Map Pin (score: 165)
11. Recency of Reviews (score: 164)
12. Proximity of Address to Centroid (score: 157)
13. Click-Through Rate from Local Pack/Maps Search Results (score: 156)
14. Sustained Influx of Reviews Over Time (rather than bursts) (score: 154)
15. HTML NAP Matching GBP NAP (score: 153)
16. Completeness of GBP (score: 147)
17. Keywords in GBP Landing Page Title Tag (score: 146)
18. Geographic (City/Neighborhood) Keyword Relevance of Content (score: 142)
19. Removal of spam listings through spam fighting (score: 137)
20. Keywords in GBP Landing Page Headings (H1, H2, etc) (score: 135)
21. Proper Hours Set on GBP (score: 134)
22. Presence of GBP Predefined Services (score: 134)
23. Volume of Searches for Business Name (score: 133)
24. Dedicated Page for Each Service (score: 132)
25. Quality/Authority of Inbound Links to GBP Landing Page URL (score: 127)
26. Quantity of Inbound Links to GBP Landing Page URL from Locally-Relevant Domains (score: 126)
27. Quantity of Inbound Links to Domain from Locally-Relevant Domains (score: 125)
28. Consistency of Citations on Primary Search Engines (Google Maps, Bing Maps, Apple Maps) (score: 124)
29. Verified GBP (score: 123)
30. Keywords in GBP Custom Service Titles (score: 122)
31. Quality/Authority of Inbound Links to Domain (score: 122)
32. Quantity of Inbound Links to Landing Page URL from Industry-Relevant Domains (score: 122)
33. Quantity of Engagement Signals on GBP (scrolling through listing, clicking on sections, reacting to reviews, etc) (score: 120)
34. Keywords in GBP Services (score: 118)
35. Website's Degree of Focus on a Specific Niche (score: 118)
36. Keywords in Native Google Reviews (score: 117)
37. Topical (Product/Service) Keyword Relevance Across Entire Website (score: 117)
38. Quantity of Native Google Ratings (no text) (score: 116)
39. Quantity of Inbound Links to Domain from Industry-Relevant Domains (score: 114)
40. In-store visits tracked by Android or Google Maps Mobile app location detection (score: 113)
41. Quantity of Requests for Driving Directions From GBP (score: 113)
42. Positive Sentiment in Review Text (score: 112)
43. Quantity of Reviews with Photos (score: 111)
44. Internal Links TO GBP Landing Page from Other Pages of Website (score: 110)
45. Photo & Video Quality (resolution, clarity, not stock, etc) (score: 108)
46. Keywords in Anchor Text of Inbound Links to GBP Landing Page URL (score: 108)
47. Internal Linking Across Entire Website (score: 107)
48. Presence of GBP Custom Services (score: 106)
49. Quality/Authority of Structured Citations (score: 105)
50. Reference to Location Specific Entities on GBP Landing Page (score: 104)
51. Keywords in Anchor Text of Internal Links (score: 103)
52. Quantity of Inbound Links to GBP Landing Page URL (score: 103)
53. Keywords in Title Tags Across Entire Website (score: 102)
54. Website Uses HTTPS by default (score: 102)
55. Domain Authority of Website (score: 102)
56. Quantity of Inbound Links to Domain (score: 102)
57. Quantity of Clicks to Call Business From GBP (score: 102)
58. Age of GBP (Original Creation Date) (score: 101)
59. High Numerical Ratings by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc) (score: 101)
60. Mobile-friendly/Responsive Website (score: 101)
61. Diversity of Inbound Links to Domain (score: 101)
62. Diversity of Inbound Links to GBP Landing Page URL (score: 101)
63. Consistency of Citations on Key Sites (Yellowpages, Yelp, D&B, CityGrid) (score: 101)
64. Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts, Gov Sites, Industry Associations) (score: 101)
65. Keywords in Anchor Text of Inbound Links to Domain (score: 100)
66. Prominence on Key Industry-Relevant Domains (score: 100)
67. Proper Category Associations on Aggregators and Tier 1 Citation Sources (score: 100)
68. Page Authority of GBP Landing Page URL (score: 99)
69. Quantity of Citations from Locally-Relevant Domains (score: 99)
70. Presence of Products Added to GBP via Merchant Center (score: 98)
71. Keywords in Domain Name (score: 97)
72. Volume of Quality Content on Service Pages (score: 97)
73. Authority of Third-Party Sites on Which Reviews are Present (score: 96)
74. Photos Match Target Keywords (score: 95)
75. Quantity of Citations from Industry-Relevant Domains (score: 95)
76. Quanitity of User-Uploaded Photos (score: 94)
77. GBP Popular Times Section Shows Business as Busy (score: 93)
78. Relevancy of Photos to Categories (score: 93)
79. Diversity of Anchor Text to GBP Landing Page URL (score: 93)
80. Sustained Influx of Links Over Time (rather than bursts) (score: 93)
81. User Added Attributes in GBP (score: 92)
82. Freshness of Content on GBP Landing Page (score: 92)
83. Keywords in Headings (H1, H2, etc) Across Entire Website (score: 92)
84. Business Title in Anchor Text of Inbound Links to Domain (score: 92)
85. Consistency of Citations on Data Aggregators (Infogroup, Localeze, Foursquare/Factual) (score: 91)
86. Presence of "Identifies as" Attributes on GBP (score: 90)
87. Quantity of Reviews with Videos (score: 90)
88. Volume of Quality Content on Entire Website (score: 90)
89. Recency of Photos Uploaded to GBP (score: 89)
90. Keywords in GBP Products (score: 89)
91. Enhancement/Completeness of Citations (score: 88)
92. Keywords in GBP Landing Page URL (score: 87)
93. Business Title in Anchor Text of Inbound Links to GBP Landing Page URL (score: 87)
94. Relevancy of Videos to Categories (score: 86)
95. Loadtime of GBP Landing Page (score: 85)
96. Quantity of Photos on GBP (score: 84)
97. Diversity of Anchor Text to Domain (score: 84)
98. Age of Business (GBP Opening Date) (score: 82)
99. Recency of Videos Uploaded to GBP (score: 82)
100. Quantity of Reviews by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc) (score: 82)
101. Volume of Content on GBP Landing Page (score: 82)
102. Length of Dwell Time on GBP (score: 81)
103. Keywords in Text Surrounding Links to GBP Landing Page (score: 80)
104. Presence of Crowd Sourced Attributes (score: 79)
105. Diversity of Third-Party Sites on Which Reviews are Present (score: 79)
106. Quantity of Reviews on Industry-Specific Sites (score: 79)
107. Presence of Business on Expert Curated Best of and Similar Lists (score: 79)
108. Freshness of Content Across Entire Website (score: 78)
109. Internal Links FROM GBP Landing Page to Other Pages of Website (score: 78)
110. Quantity of Structured Citations (IYPs, Data Aggregators) (score: 78)
111. Freshness of Content on Service Pages (score: 77)
112. Local Area Code on GBP (score: 76)
113. Frequency of Owner/Manager Activity (score: 76)
114. High Numerical Third-Party Ratings (e.g. 4-5) (score: 76)
115. Quantity of Unstructured Citations (Newspaper Articles, Blog Posts) (score: 76)
116. Keywords in Text Surrounding Links to Domain (score: 75)
117. Presence of Place Topics Matching Keywords (score: 74)
118. NAP in Schema/JSON-LD on GBP Landing Page URL (score: 73)
119. Quantity of Third-Party Traditional Reviews (e.g. Yelp, TripAdvisor, Yellowpages, etc) (score: 72)
120. Length of Dwell Time on GBP Landing Page (score: 72)
121. Quantity of Videos on GBP (score: 71)
122. Presence of Owner Responses to Most Reviews (score: 70)
123. Consistency of Citations on Other Citation Sources (score: 70)
124. Keywords in GBP Service Descriptions (score: 69)
125. Embedded Google Map for Location on GBP Landing Page (score: 69)
126. Quantity of Unlinked Brand Mentions (score: 69)
127. Scannable Content Structure Across Entire Website (headings, bullet points, images, etc) (score: 68)
128. Click-Through Rate from Organic Search Results (score: 68)
129. Keywords in Third-Party Reviews (score: 67)
130. Quantity of Reviews with Answers to Review Questions (score: 67)
131. Social Profiles Are Linked to GBP (score: 66)
132. Proper Site Architecture Organized Into Topic Areas (score: 66)
133. BBB Accredited (score: 66)
134. Presence of FAQs on GBP Landing Page (score: 65)
135. Keywords in Text Surrounding Unlinked Brand Mentions (score: 65)
136. Presence of Products Added to GBP via NMX (score: 64)
137. Loadtime of Pages Across Entire Website (score: 64)
138. Quantity of Bookings Through Google Booking Partners (score: 64)
139. Number of Bookings Through GBP Booking Feature (score: 63)
140. Quantity of Third-Party Unstructured Reviews (e.g. blogs, newspapers, magazines) (score: 63)
141. Presence of FAQs on Service Pages (score: 61)
142. Comprehensive Google Q&A Section with Owner-Seeded FAQs (score: 60)
143. Keywords in URLs Across Entire Website (score: 60)
144. Matching Google Account Domain to GBP Landing Page Domain (score: 58)
145. Quantity of Clicks on WhatsApp / SMS (score: 57)
146. Presence of Appointment URL (score: 56)
147. Presence of Social Media Updates on GBP (score: 56)
148. Frequency of Google Posts/Updates (score: 55)
149. Presence of 360 Tours / Immersive View (score: 55)
150. Keywords in GBP Landing Page Meta Description (score: 55)
151. Sustained Output of Content Over Time (rather than bursts) (score: 55)
152. Setting Service Areas in GBP (score: 54)
153. Quanitity of Reactions to Photos/Videos (score: 54)
154. Keywords in Google Q&A (score: 54)
155. Keywords in Image ALT attributes on GBP Landing Page (score: 54)
156. Quantity of Engagement Signals on Website (scrolling pages, clicking on things, etc) (score: 54)
157. Quantity of Social Media Users Mentioning The Business (score: 53)
158. GBP Booking Feature is Enabled (score: 51)
159. Quantity of Reactions to Reviews (score: 50)
160. Keywords in Google Posts/Updates (score: 49)
161. Website Content Marked Up in Schema (score: 49)
162. In-store visits tracked by third-party beacon or location detection technology (score: 49)
163. Quantity of Products on GBP (score: 47)
164. Presence of Visible Keyword Text on Photos (overlay, not metadata) (score: 46)
165. Quantity of Transactions Identified Through Credit Card Partners (score: 45)
166. Quantity of Questions Asked in Google Q&A (score: 44)
167. Recency of Posts on Social Profiles (score: 44)
168. Quantity of Google Posts/Updates (score: 43)
169. Keywords in Image ALT attributes Across Entire Website (score: 43)
170. Keywords in Image Filenames on GBP Landing Page (score: 43)
171. Keywords in GBP Description (score: 41)
172. Engagement on Social Profiles (score: 40)
173. Quality of Posts on Social Profiles (score: 38)
174. Whatsapp/SMS is Enabled (score: 37)
175. Keywords in Image Filenames Across Entire Website (score: 34)
176. Linking Out to Authority Topically Relevant Sites (score: 34)
177. Sum of Transactions Identified Through Credit Card Partners (score: 34)
178. Frequency of Posts on Social Profiles (score: 34)
179. Keywords in Meta Descriptions Across Entire Website (score: 33)
180. Quantity of Posts on Social Profiles (score: 32)
181. Presence of Keywords in Image Metadata Fields (score: 30)
182. Keywords in Owner Responses to Reviews (score: 28)
183. Presence of XML Sitemap (score: 28)
184. Length of Title Tag (score: 26)
185. Participation in Adwords, Adwords Express, Hotel Finder, or other paid Google products (score: 26)
186. Follower Count on Social Profiles (score: 25)
187. Presence of Geo-tagged Photos (score: 23)

### Local organic ranking factors

1. Dedicated Page for Each Service (score: 210)
2. Geographic (City/Neighborhood) Keyword Relevance of Content (score: 190)
3. Quality/Authority of Inbound Links to Domain (score: 187)
4. Keywords in GBP Landing Page Title Tag (score: 179)
5. Quantity of Inbound Links to Domain from Industry-Relevant Domains (score: 175)
6. Internal Linking Across Entire Website (score: 174)
7. Topical (Product/Service) Keyword Relevance Across Entire Website (score: 172)
8. Keywords in GBP Landing Page Headings (H1, H2, etc) (score: 169)
9. Website's Degree of Focus on a Specific Niche (score: 169)
10. Keywords in Anchor Text of Inbound Links to Domain (score: 169)
11. Keywords in Title Tags Across Entire Website (score: 167)
12. Diversity of Inbound Links to Domain (score: 167)
13. Quantity of Inbound Links to Domain from Locally-Relevant Domains (score: 167)
14. Volume of Quality Content on Entire Website (score: 161)
15. Keywords in Headings (H1, H2, etc) Across Entire Website (score: 155)
16. Mobile-friendly/Responsive Website (score: 154)
17. Volume of Quality Content on Service Pages (score: 154)
18. Website Uses HTTPS by default (score: 154)
19. Keywords in Anchor Text of Internal Links (score: 154)
20. Click-Through Rate from Organic Search Results (score: 150)
21. Proper Site Architecture Organized Into Topic Areas (score: 148)
22. Quantity of Inbound Links to Landing Page URL from Industry-Relevant Domains (score: 148)
23. Quantity of Inbound Links to Domain (score: 147)
24. Domain Authority of Website (score: 146)
25. Freshness of Content Across Entire Website (score: 141)
26. Scannable Content Structure Across Entire Website (headings, bullet points, images, etc) (score: 139)
27. Diversity of Anchor Text to Domain (score: 138)
28. Prominence on Key Industry-Relevant Domains (score: 138)
29. Quality/Authority of Inbound Links to GBP Landing Page URL (score: 136)
30. Physical Address in City of Search (score: 135)
31. Freshness of Content on Service Pages (score: 132)
32. Keywords in Domain Name (score: 132)
33. Business Title in Anchor Text of Inbound Links to Domain (score: 132)
34. Sustained Influx of Links Over Time (rather than bursts) (score: 132)
35. Volume of Searches for Business Name (score: 129)
36. Quantity of Inbound Links to GBP Landing Page URL from Locally-Relevant Domains (score: 128)
37. Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts, Gov Sites, Industry Associations) (score: 125)
38. Keywords in Anchor Text of Inbound Links to GBP Landing Page URL (score: 124)
39. Internal Links TO GBP Landing Page from Other Pages of Website (score: 123)
40. Quantity of Citations from Industry-Relevant Domains (score: 121)
41. Proximity of Address to the Point of Search (Searcher-Business Distance) (score: 120)
42. Keywords in Text Surrounding Links to Domain (score: 120)
43. Quantity of Inbound Links to GBP Landing Page URL (score: 119)
44. Loadtime of Pages Across Entire Website (score: 118)
45. Reference to Location Specific Entities on GBP Landing Page (score: 116)
46. Diversity of Inbound Links to GBP Landing Page URL (score: 116)
47. Quantity of Engagement Signals on Website (scrolling pages, clicking on things, etc) (score: 116)
48. Presence of Business on Expert Curated Best of and Similar Lists (score: 115)
49. Quantity of Citations from Locally-Relevant Domains (score: 114)
50. Quantity of Third-Party Unstructured Reviews (e.g. blogs, newspapers, magazines) (score: 113)
51. Loadtime of GBP Landing Page (score: 111)
52. Diversity of Anchor Text to GBP Landing Page URL (score: 111)
53. Freshness of Content on GBP Landing Page (score: 110)
54. Sustained Output of Content Over Time (rather than bursts) (score: 108)
55. HTML NAP Matching GBP NAP (score: 107)
56. Page Authority of GBP Landing Page URL (score: 106)
57. Quantity of Unstructured Citations (Newspaper Articles, Blog Posts) (score: 106)
58. Authority of Third-Party Sites on Which Reviews are Present (score: 105)
59. Diversity of Third-Party Sites on Which Reviews are Present (score: 102)
60. Presence of FAQs on Service Pages (score: 100)
61. Keywords in URLs Across Entire Website (score: 99)
62. Quality/Authority of Structured Citations (score: 99)
63. Quantity of Reviews on Industry-Specific Sites (score: 97)
64. Keywords in GBP Landing Page URL (score: 95)
65. Business Title in Anchor Text of Inbound Links to GBP Landing Page URL (score: 95)
66. Quantity of Third-Party Traditional Reviews (e.g. Yelp, TripAdvisor, Yellowpages, etc) (score: 94)
67. Volume of Content on GBP Landing Page (score: 94)
68. Internal Links FROM GBP Landing Page to Other Pages of Website (score: 94)
69. Website Content Marked Up in Schema (score: 93)
70. Keywords in Text Surrounding Links to GBP Landing Page (score: 93)
71. Consistency of Citations on Primary Search Engines (Google Maps, Bing Maps, Apple Maps) (score: 93)
72. Proper Category Associations on Aggregators and Tier 1 Citation Sources (score: 92)
73. Quantity of Unlinked Brand Mentions (score: 91)
74. Presence of FAQs on GBP Landing Page (score: 89)
75. Keywords in Text Surrounding Unlinked Brand Mentions (score: 88)
76. NAP in Schema/JSON-LD on GBP Landing Page URL (score: 85)
77. Quantity of Social Media Users Mentioning The Business (score: 81)
78. Presence of XML Sitemap (score: 80)
79. Consistency of Citations on Key Sites (Yellowpages, Yelp, D&B, CityGrid) (score: 80)
80. Quantity of Structured Citations (IYPs, Data Aggregators) (score: 79)
81. High Numerical Google Ratings (e.g. 4-5) (score: 77)
82. Length of Dwell Time on GBP Landing Page (score: 77)
83. Keywords in GBP Business Title (score: 76)
84. Keywords in Image ALT attributes Across Entire Website (score: 76)
85. Primary GBP Category (score: 75)
86. Linking Out to Authority Topically Relevant Sites (score: 75)
87. High Numerical Third-Party Ratings (e.g. 4-5) (score: 74)
88. Keywords in Third-Party Reviews (score: 72)
89. Keywords in Image ALT attributes on GBP Landing Page (score: 72)
90. Consistency of Citations on Data Aggregators (Infogroup, Localeze, Foursquare/Factual) (score: 72)
91. Embedded Google Map for Location on GBP Landing Page (score: 70)
92. Enhancement/Completeness of Citations (score: 70)
93. Click-Through Rate from Local Pack/Maps Search Results (score: 67)
94. Proximity of Address to Centroid (score: 64)
95. Address Is Showing on GBP (Not SAB) (score: 63)
96. Keywords in Image Filenames Across Entire Website (score: 62)
97. BBB Accredited (score: 62)
98. Positive Sentiment in Review Text (score: 61)
99. Engagement on Social Profiles (score: 60)
100. High Numerical Ratings by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc) (score: 59)
101. Keywords in Image Filenames on GBP Landing Page (score: 58)
102. Consistency of Citations on Other Citation Sources (score: 58)
103. Completeness of GBP (score: 56)
104. Quantity of Native Google Reviews (w/text) (score: 55)
105. Recency of Reviews (score: 55)
106. Additional GBP Categories (score: 53)
107. Keywords in Native Google Reviews (score: 53)
108. Recency of Posts on Social Profiles (score: 53)
109. Quantity of Reviews by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc) (score: 51)
110. Verified GBP (score: 50)
111. Sustained Influx of Reviews Over Time (rather than bursts) (score: 50)
112. Keywords in GBP Landing Page Meta Description (score: 50)
113. Frequency of Posts on Social Profiles (score: 48)
114. Quality of Posts on Social Profiles (score: 48)
115. Age of Business (GBP Opening Date) (score: 47)
116. Photo & Video Quality (resolution, clarity, not stock, etc) (score: 47)
117. Quantity of Posts on Social Profiles (score: 47)
118. Keywords in Meta Descriptions Across Entire Website (score: 46)
119. Length of Title Tag (score: 46)
120. Age of GBP (Original Creation Date) (score: 44)
121. Presence of Place Topics Matching Keywords (score: 44)
122. In-store visits tracked by Android or Google Maps Mobile app location detection (score: 43)
123. Photos Match Target Keywords (score: 41)
124. Keywords in GBP Products (score: 41)
125. Quantity of Reviews with Photos (score: 41)
126. Proper Placement of the Map Pin (score: 40)
127. Presence of Products Added to GBP via Merchant Center (score: 40)
128. Local Area Code on GBP (score: 39)
129. Business is Open at Time of Search (Business Hours) (score: 38)
130. Quantity of Native Google Ratings (no text) (score: 37)
131. Quantity of Reviews with Answers to Review Questions (score: 37)
132. Keywords in GBP Custom Service Titles (score: 36)
133. Keywords in GBP Services (score: 35)
134. Removal of spam listings through spam fighting (score: 35)
135. Quantity of Engagement Signals on GBP (scrolling through listing, clicking on sections, reacting to reviews, etc) (score: 35)
136. Follower Count on Social Profiles (score: 35)
137. Relevancy of Photos to Categories (score: 33)
138. Quantity of Bookings Through Google Booking Partners (score: 33)
139. Relevancy of Videos to Categories (score: 32)
140. Presence of Products Added to GBP via NMX (score: 32)
141. Quantity of Reviews with Videos (score: 32)
142. Proper Hours Set on GBP (score: 31)
143. Quanitity of User-Uploaded Photos (score: 31)
144. Quantity of Products on GBP (score: 31)
145. Presence of GBP Predefined Services (score: 31)
146. Social Profiles Are Linked to GBP (score: 30)
147. Presence of Keywords in Image Metadata Fields (score: 29)
148. Presence of GBP Custom Services (score: 29)
149. In-store visits tracked by third-party beacon or location detection technology (score: 29)
150. User Added Attributes in GBP (score: 28)
151. Quantity of Photos on GBP (score: 28)
152. Quantity of Requests for Driving Directions From GBP (score: 28)
153. Quantity of Videos on GBP (score: 27)
154. Recency of Photos Uploaded to GBP (score: 27)
155. Matching Google Account Domain to GBP Landing Page Domain (score: 27)
156. Presence of Owner Responses to Most Reviews (score: 27)
157. Presence of Social Media Updates on GBP (score: 27)
158. Keywords in GBP Description (score: 26)
159. Recency of Videos Uploaded to GBP (score: 26)
160. Quantity of Clicks to Call Business From GBP (score: 26)
161. Setting Service Areas in GBP (score: 25)
162. Presence of Appointment URL (score: 25)
163. Presence of Visible Keyword Text on Photos (overlay, not metadata) (score: 25)
164. Keywords in Google Q&A (score: 25)
165. Keywords in GBP Service Descriptions (score: 25)
166. Quantity of Transactions Identified Through Credit Card Partners (score: 25)
167. GBP Popular Times Section Shows Business as Busy (score: 24)
168. Presence of "Identifies as" Attributes on GBP (score: 24)
169. Presence of Crowd Sourced Attributes (score: 24)
170. Presence of 360 Tours / Immersive View (score: 24)
171. Comprehensive Google Q&A Section with Owner-Seeded FAQs (score: 24)
172. Length of Dwell Time on GBP (score: 24)
173. Sum of Transactions Identified Through Credit Card Partners (score: 24)
174. Frequency of Owner/Manager Activity (score: 23)
175. GBP Booking Feature is Enabled (score: 22)
176. Participation in Adwords, Adwords Express, Hotel Finder, or other paid Google products (score: 22)
177. Keywords in Google Posts/Updates (score: 21)
178. Quantity of Clicks on WhatsApp / SMS (score: 21)
179. Quantity of Questions Asked in Google Q&A (score: 20)
180. Number of Bookings Through GBP Booking Feature (score: 20)
181. Quantity of Reactions to Reviews (score: 20)
182. Quanitity of Reactions to Photos/Videos (score: 19)
183. Presence of Geo-tagged Photos (score: 16)
184. Whatsapp/SMS is Enabled (score: 16)
185. Keywords in Owner Responses to Reviews (score: 16)
186. Frequency of Google Posts/Updates (score: 13)
187. Quantity of Google Posts/Updates (score: 12)

### AI search visibility factors

1. Presence of Business on Expert Curated Best of and Similar Lists (score: 179)
2. Dedicated Page for Each Service (score: 170)
3. Prominence on Key Industry-Relevant Domains (score: 167)
4. Quality/Authority of Unstructured Citations (Newspaper Articles, Blog Posts, Gov Sites, Industry Associations) (score: 160)
5. Authority of Third-Party Sites on Which Reviews are Present (score: 156)
6. Geographic (City/Neighborhood) Keyword Relevance of Content (score: 153)
7. Quantity of Unstructured Citations (Newspaper Articles, Blog Posts) (score: 147)
8. High Numerical Google Ratings (e.g. 4-5) (score: 146)
9. Website's Degree of Focus on a Specific Niche (score: 138)
10. Scannable Content Structure Across Entire Website (headings, bullet points, images, etc) (score: 137)
11. Diversity of Third-Party Sites on Which Reviews are Present (score: 136)
12. Quantity of Unlinked Brand Mentions (score: 135)
13. Quantity of Third-Party Unstructured Reviews (e.g. blogs, newspapers, magazines) (score: 133)
14. Volume of Quality Content on Entire Website (score: 133)
15. Quantity of Citations from Industry-Relevant Domains (score: 133)
16. Physical Address in City of Search (score: 132)
17. High Numerical Third-Party Ratings (e.g. 4-5) (score: 132)
18. Topical (Product/Service) Keyword Relevance Across Entire Website (score: 132)
19. Quantity of Reviews on Industry-Specific Sites (score: 130)
20. Quantity of Third-Party Traditional Reviews (e.g. Yelp, TripAdvisor, Yellowpages, etc) (score: 129)
21. Keywords in GBP Business Title (score: 127)
22. Positive Sentiment in Review Text (score: 126)
23. Quantity of Inbound Links to Domain from Industry-Relevant Domains (score: 125)
24. Keywords in GBP Landing Page Headings (H1, H2, etc) (score: 124)
25. Quantity of Citations from Locally-Relevant Domains (score: 124)
26. Quality/Authority of Structured Citations (score: 123)
27. Volume of Quality Content on Service Pages (score: 122)
28. Keywords in GBP Landing Page Title Tag (score: 120)
29. Quality/Authority of Inbound Links to Domain (score: 119)
30. Quantity of Inbound Links to Domain from Locally-Relevant Domains (score: 118)
31. Consistency of Citations on Primary Search Engines (Google Maps, Bing Maps, Apple Maps) (score: 116)
32. Keywords in Title Tags Across Entire Website (score: 115)
33. Keywords in Third-Party Reviews (score: 114)
34. Primary GBP Category (score: 112)
35. Quantity of Native Google Reviews (w/text) (score: 112)
36. Proper Category Associations on Aggregators and Tier 1 Citation Sources (score: 111)
37. Quantity of Inbound Links to Landing Page URL from Industry-Relevant Domains (score: 108)
38. Keywords in Headings (H1, H2, etc) Across Entire Website (score: 107)
39. Proper Site Architecture Organized Into Topic Areas (score: 107)
40. Quantity of Structured Citations (IYPs, Data Aggregators) (score: 106)
41. Freshness of Content Across Entire Website (score: 104)
42. Quantity of Social Media Users Mentioning The Business (score: 104)
43. Presence of FAQs on Service Pages (score: 103)
44. Website Content Marked Up in Schema (score: 103)
45. Business Title in Anchor Text of Inbound Links to Domain (score: 103)
46. Internal Linking Across Entire Website (score: 103)
47. Keywords in Text Surrounding Unlinked Brand Mentions (score: 103)
48. Quantity of Inbound Links to Domain (score: 99)
49. Consistency of Citations on Key Sites (Yellowpages, Yelp, D&B, CityGrid) (score: 99)
50. Keywords in Anchor Text of Inbound Links to Domain (score: 98)
51. Keywords in Anchor Text of Internal Links (score: 98)
52. Proximity of Address to the Point of Search (Searcher-Business Distance) (score: 97)
53. Keywords in Native Google Reviews (score: 97)
54. Address Is Showing on GBP (Not SAB) (score: 96)
55. Presence of FAQs on GBP Landing Page (score: 96)
56. Consistency of Citations on Data Aggregators (Infogroup, Localeze, Foursquare/Factual) (score: 96)
57. Reference to Location Specific Entities on GBP Landing Page (score: 95)
58. Domain Authority of Website (score: 95)
59. Enhancement/Completeness of Citations (score: 95)
60. Keywords in Text Surrounding Links to Domain (score: 93)
61. Freshness of Content on Service Pages (score: 91)
62. Recency of Reviews (score: 89)
63. Volume of Content on GBP Landing Page (score: 89)
64. Diversity of Inbound Links to Domain (score: 89)
65. Volume of Searches for Business Name (score: 89)
66. Quantity of Inbound Links to GBP Landing Page URL from Locally-Relevant Domains (score: 88)
67. Completeness of GBP (score: 86)
68. HTML NAP Matching GBP NAP (score: 86)
69. Quality/Authority of Inbound Links to GBP Landing Page URL (score: 84)
70. Sustained Influx of Reviews Over Time (rather than bursts) (score: 81)
71. Website Uses HTTPS by default (score: 81)
72. Keywords in Domain Name (score: 80)
73. Diversity of Anchor Text to Domain (score: 80)
74. High Numerical Ratings by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc) (score: 79)
75. Quantity of Inbound Links to GBP Landing Page URL (score: 79)
76. Consistency of Citations on Other Citation Sources (score: 79)
77. Freshness of Content on GBP Landing Page (score: 78)
78. Business Title in Anchor Text of Inbound Links to GBP Landing Page URL (score: 76)
79. BBB Accredited (score: 76)
80. Quantity of Native Google Ratings (no text) (score: 75)
81. NAP in Schema/JSON-LD on GBP Landing Page URL (score: 75)
82. Sustained Output of Content Over Time (rather than bursts) (score: 75)
83. Keywords in Anchor Text of Inbound Links to GBP Landing Page URL (score: 75)
84. Keywords in Text Surrounding Links to GBP Landing Page (score: 75)
85. Sustained Influx of Links Over Time (rather than bursts) (score: 75)
86. Diversity of Anchor Text to GBP Landing Page URL (score: 71)
87. Keywords in GBP Landing Page URL (score: 70)
88. Diversity of Inbound Links to GBP Landing Page URL (score: 70)
89. Additional GBP Categories (score: 69)
90. Quantity of Reviews by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc) (score: 66)
91. Proximity of Address to Centroid (score: 65)
92. Recency of Posts on Social Profiles (score: 65)
93. Keywords in URLs Across Entire Website (score: 64)
94. Quantity of Reviews with Photos (score: 63)
95. Mobile-friendly/Responsive Website (score: 63)
96. Internal Links TO GBP Landing Page from Other Pages of Website (score: 63)
97. Loadtime of Pages Across Entire Website (score: 62)
98. Loadtime of GBP Landing Page (score: 60)
99. Page Authority of GBP Landing Page URL (score: 60)
100. Quantity of Reviews with Answers to Review Questions (score: 59)
101. Presence of XML Sitemap (score: 58)
102. Engagement on Social Profiles (score: 58)
103. Proper Placement of the Map Pin (score: 57)
104. Business is Open at Time of Search (Business Hours) (score: 57)
105. Removal of spam listings through spam fighting (score: 57)
106. Keywords in GBP Landing Page Meta Description (score: 57)
107. Quality of Posts on Social Profiles (score: 57)
108. Quantity of Posts on Social Profiles (score: 57)
109. Proper Hours Set on GBP (score: 56)
110. Frequency of Posts on Social Profiles (score: 56)
111. Keywords in GBP Custom Service Titles (score: 55)
112. Photos Match Target Keywords (score: 53)
113. Verified GBP (score: 53)
114. Quantity of Reviews with Videos (score: 53)
115. Keywords in GBP Description (score: 52)
116. Internal Links FROM GBP Landing Page to Other Pages of Website (score: 52)
117. Keywords in GBP Services (score: 50)
118. Click-Through Rate from Organic Search Results (score: 49)
119. Photo & Video Quality (resolution, clarity, not stock, etc) (score: 48)
120. Presence of GBP Custom Services (score: 48)
121. Local Area Code on GBP (score: 47)
122. Linking Out to Authority Topically Relevant Sites (score: 47)
123. Presence of Place Topics Matching Keywords (score: 46)
124. Age of Business (GBP Opening Date) (score: 45)
125. Presence of Products Added to GBP via Merchant Center (score: 45)
126. Comprehensive Google Q&A Section with Owner-Seeded FAQs (score: 45)
127. Presence of GBP Predefined Services (score: 45)
128. Keywords in Image ALT attributes Across Entire Website (score: 45)
129. Keywords in Meta Descriptions Across Entire Website (score: 45)
130. Click-Through Rate from Local Pack/Maps Search Results (score: 45)
131. Keywords in GBP Products (score: 44)
132. Follower Count on Social Profiles (score: 44)
133. Relevancy of Photos to Categories (score: 43)
134. Keywords in Image ALT attributes on GBP Landing Page (score: 43)
135. Quanitity of User-Uploaded Photos (score: 42)
136. Social Profiles Are Linked to GBP (score: 42)
137. User Added Attributes in GBP (score: 41)
138. Relevancy of Videos to Categories (score: 41)
139. Keywords in GBP Service Descriptions (score: 41)
140. Presence of "Identifies as" Attributes on GBP (score: 40)
141. Age of GBP (Original Creation Date) (score: 40)
142. Keywords in Owner Responses to Reviews (score: 40)
143. Embedded Google Map for Location on GBP Landing Page (score: 40)
144. Keywords in Google Q&A (score: 39)
145. Quantity of Engagement Signals on Website (scrolling pages, clicking on things, etc) (score: 38)
146. Quantity of Photos on GBP (score: 37)
147. Presence of Products Added to GBP via NMX (score: 37)
148. Keywords in Image Filenames Across Entire Website (score: 35)
149. Presence of Owner Responses to Most Reviews (score: 34)
150. Presence of Crowd Sourced Attributes (score: 33)
151. Recency of Photos Uploaded to GBP (score: 33)
152. Quantity of Videos on GBP (score: 32)
153. Quantity of Products on GBP (score: 32)
154. Quantity of Questions Asked in Google Q&A (score: 32)
155. Frequency of Owner/Manager Activity (score: 32)
156. Keywords in Image Filenames on GBP Landing Page (score: 31)
157. Recency of Videos Uploaded to GBP (score: 30)
158. Setting Service Areas in GBP (score: 29)
159. Presence of Social Media Updates on GBP (score: 29)
160. Keywords in Google Posts/Updates (score: 28)
161. Presence of Visible Keyword Text on Photos (overlay, not metadata) (score: 27)
162. Length of Title Tag (score: 27)
163. In-store visits tracked by Android or Google Maps Mobile app location detection (score: 27)
164. Quantity of Engagement Signals on GBP (scrolling through listing, clicking on sections, reacting to reviews, etc) (score: 26)
165. Presence of Keywords in Image Metadata Fields (score: 25)
166. Quantity of Reactions to Reviews (score: 24)
167. Length of Dwell Time on GBP Landing Page (score: 24)
168. Quanitity of Reactions to Photos/Videos (score: 23)
169. GBP Booking Feature is Enabled (score: 23)
170. Presence of Appointment URL (score: 22)
171. Quantity of Google Posts/Updates (score: 22)
172. Matching Google Account Domain to GBP Landing Page Domain (score: 22)
173. Frequency of Google Posts/Updates (score: 21)
174. Presence of Geo-tagged Photos (score: 21)
175. In-store visits tracked by third-party beacon or location detection technology (score: 21)
176. Participation in Adwords, Adwords Express, Hotel Finder, or other paid Google products (score: 21)
177. Quantity of Bookings Through Google Booking Partners (score: 20)
178. Quantity of Requests for Driving Directions From GBP (score: 20)
179. GBP Popular Times Section Shows Business as Busy (score: 19)
180. Quantity of Clicks to Call Business From GBP (score: 19)
181. Presence of 360 Tours / Immersive View (score: 18)
182. Whatsapp/SMS is Enabled (score: 17)
183. Length of Dwell Time on GBP (score: 17)
184. Quantity of Transactions Identified Through Credit Card Partners (score: 16)
185. Quantity of Clicks on WhatsApp / SMS (score: 15)
186. Sum of Transactions Identified Through Credit Card Partners (score: 14)
187. Number of Bookings Through GBP Booking Feature (score: 13)

### Local Services Ads (LSA) ranking factors

1. Budget & Bidding (score: 32)
2. Reviews (score: 31)
3. Service Selection (score: 23)
4. Response Times (score: 22)
5. Being Verified / Google Guaranteed (score: 20)
6. Proximity to Searcher (score: 15)
7. Job Acceptance Rate (score: 15)
8. Ad Hours (score: 11)
9. Primary Category (score: 9)
10. Quality Photos (score: 7)
11. Intake Quality (what is said on the calls) (score: 7)
12. Service Areas (score: 6)
13. Business Name (score: 6)
14. Business Bio (score: 5)
15. Website Optimization (score: 4)
16. LSA Profile Completeness (score: 2)

### Conversion factors

1. High Numerical Google Ratings (e.g. 4-5) (score: 213)
2. Positive Sentiment in Review Text (score: 179)
3. Proximity of Address to the Point of Search (Searcher-Business Distance) (score: 174)
4. Mobile-friendly/Responsive Website (score: 174)
5. Quantity of Native Google Reviews (w/text) (score: 173)
6. Business is Open at Time of Search (Business Hours) (score: 171)
7. Recency of Reviews (score: 165)
8. Dedicated Page for Each Service (score: 159)
9. High Numerical Third-Party Ratings (e.g. 4-5) (score: 156)
10. Proper Hours Set on GBP (score: 152)
11. Photo & Video Quality (resolution, clarity, not stock, etc) (score: 149)
12. Primary GBP Category (score: 148)
13. Physical Address in City of Search (score: 146)
14. GBP Booking Feature is Enabled (score: 143)
15. Presence of Appointment URL (score: 137)
16. Completeness of GBP (score: 137)
17. Presence of Owner Responses to Most Reviews (score: 136)
18. Loadtime of GBP Landing Page (score: 135)
19. Loadtime of Pages Across Entire Website (score: 134)
20. Geographic (City/Neighborhood) Keyword Relevance of Content (score: 133)
21. Authority of Third-Party Sites on Which Reviews are Present (score: 132)
22. Relevancy of Photos to Categories (score: 128)
23. Presence of Products Added to GBP via Merchant Center (score: 128)
24. Presence of 360 Tours / Immersive View (score: 127)
25. Sustained Influx of Reviews Over Time (rather than bursts) (score: 127)
26. Address Is Showing on GBP (Not SAB) (score: 126)
27. Quantity of Reviews with Photos (score: 125)
28. Website's Degree of Focus on a Specific Niche (score: 124)
29. Photos Match Target Keywords (score: 123)
30. High Numerical Ratings by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc) (score: 123)
31. Website Uses HTTPS by default (score: 122)
32. Relevancy of Videos to Categories (score: 121)
33. Scannable Content Structure Across Entire Website (headings, bullet points, images, etc) (score: 120)
34. Quantity of Third-Party Traditional Reviews (e.g. Yelp, TripAdvisor, Yellowpages, etc) (score: 118)
35. Keywords in GBP Business Title (score: 117)
36. Quantity of Reviews on Industry-Specific Sites (score: 116)
37. Volume of Quality Content on Service Pages (score: 114)
38. Additional GBP Categories (score: 113)
39. Diversity of Third-Party Sites on Which Reviews are Present (score: 113)
40. GBP Popular Times Section Shows Business as Busy (score: 112)
41. Quantity of Photos on GBP (score: 112)
42. Quantity of Reviews with Videos (score: 112)
43. Proper Placement of the Map Pin (score: 111)
44. Keywords in Native Google Reviews (score: 110)
45. Quantity of Videos on GBP (score: 109)
46. Quantity of Native Google Ratings (no text) (score: 109)
47. Quantity of Third-Party Unstructured Reviews (e.g. blogs, newspapers, magazines) (score: 107)
48. Volume of Quality Content on Entire Website (score: 107)
49. Recency of Photos Uploaded to GBP (score: 104)
50. Presence of Products Added to GBP via NMX (score: 104)
51. Presence of "Identifies as" Attributes on GBP (score: 103)
52. Whatsapp/SMS is Enabled (score: 103)
53. Local Area Code on GBP (score: 102)
54. Keywords in GBP Custom Service Titles (score: 102)
55. Topical (Product/Service) Keyword Relevance Across Entire Website (score: 102)
56. Quanitity of User-Uploaded Photos (score: 101)
57. Presence of FAQs on Service Pages (score: 100)
58. Age of Business (GBP Opening Date) (score: 99)
59. Presence of Crowd Sourced Attributes (score: 97)
60. Comprehensive Google Q&A Section with Owner-Seeded FAQs (score: 97)
61. Presence of GBP Custom Services (score: 97)
62. Recency of Videos Uploaded to GBP (score: 96)
63. Freshness of Content Across Entire Website (score: 96)
64. Keywords in GBP Landing Page Title Tag (score: 96)
65. Removal of spam listings through spam fighting (score: 95)
66. Keywords in GBP Products (score: 94)
67. Keywords in GBP Services (score: 94)
68. Freshness of Content on Service Pages (score: 94)
69. Keywords in GBP Landing Page Headings (H1, H2, etc) (score: 94)
70. Presence of GBP Predefined Services (score: 93)
71. Proper Site Architecture Organized Into Topic Areas (score: 92)
72. User Added Attributes in GBP (score: 91)
73. Freshness of Content on GBP Landing Page (score: 91)
74. Presence of FAQs on GBP Landing Page (score: 90)
75. Embedded Google Map for Location on GBP Landing Page (score: 86)
76. Quantity of Reviews by Authority Reviewers (e.g. Yelp Elite, Google Local Guides, etc) (score: 85)
77. Quantity of Reviews with Answers to Review Questions (score: 84)
78. Frequency of Google Posts/Updates (score: 82)
79. Verified GBP (score: 81)
80. Keywords in Headings (H1, H2, etc) Across Entire Website (score: 81)
81. Quantity of Products on GBP (score: 79)
82. Volume of Content on GBP Landing Page (score: 78)
83. Keywords in Third-Party Reviews (score: 76)
84. Keywords in Title Tags Across Entire Website (score: 75)
85. Social Profiles Are Linked to GBP (score: 74)
86. Reference to Location Specific Entities on GBP Landing Page (score: 74)
87. Keywords in GBP Description (score: 73)
88. Setting Service Areas in GBP (score: 71)
89. Presence of Place Topics Matching Keywords (score: 71)
90. Keywords in Google Q&A (score: 69)
91. Quantity of Google Posts/Updates (score: 68)
92. Frequency of Owner/Manager Activity (score: 68)
93. Keywords in GBP Service Descriptions (score: 67)
94. Keywords in Domain Name (score: 67)
95. Keywords in Google Posts/Updates (score: 66)
96. HTML NAP Matching GBP NAP (score: 66)
97. Presence of Visible Keyword Text on Photos (overlay, not metadata) (score: 65)
98. Keywords in GBP Landing Page Meta Description (score: 65)
99. Quantity of Reactions to Reviews (score: 64)
100. Quanitity of Reactions to Photos/Videos (score: 62)
101. Quantity of Questions Asked in Google Q&A (score: 62)
102. Sustained Output of Content Over Time (rather than bursts) (score: 62)
103. Proximity of Address to Centroid (score: 59)
104. Keywords in GBP Landing Page URL (score: 55)
105. Age of GBP (Original Creation Date) (score: 52)
106. Keywords in URLs Across Entire Website (score: 48)
107. Keywords in Meta Descriptions Across Entire Website (score: 47)
108. Keywords in Owner Responses to Reviews (score: 37)
109. Matching Google Account Domain to GBP Landing Page Domain (score: 34)
110. Length of Title Tag (score: 30)
111. Website Content Marked Up in Schema (score: 28)
112. Number of Bookings Through GBP Booking Feature (score: 27)
113. Keywords in Image ALT attributes on GBP Landing Page (score: 27)
114. NAP in Schema/JSON-LD on GBP Landing Page URL (score: 24)
115. Keywords in Image ALT attributes Across Entire Website (score: 22)
116. Presence of XML Sitemap (score: 18)
117. Keywords in Image Filenames on GBP Landing Page (score: 17)
118. Keywords in Image Filenames Across Entire Website (score: 16)
119. Presence of Keywords in Image Metadata Fields (score: 11)
120. Presence of Geo-tagged Photos (score: 8)

### Negative ranking factors

1. Business Marked as Permanently Closed (score: 217)
2. Incorrect Primary Category (score: 214)
3. Presence of Other Profiles in the Same Category at the Same Address (The Filter) (score: 188)
4. Low Numerical Ratings of Google Reviews (e.g. 1-2) (score: 168)
5. Business Marked as Temporarily Closed (score: 166)
6. Incorrectly-placed Map Marker in GBP (score: 164)
7. Site Hacked / Presence of Malware (score: 164)
8. No Hours of Operation on GBP (score: 141)
9. Category Confusion (adding additional categories from completely unrelated industries) (score: 125)
10. Absence of Crawlable NAP on Website (score: 121)
11. Negative Sentiment in Google Reviews (score: 121)
12. Not Showing Address on GBP (score: 118)
13. Website URL Forwards to a Different Domain (score: 115)
14. Absence of Crawlable NAP on GBP Landing Page (score: 114)
15. Mis-match Address on GBP Landing Page (score: 110)
16. Address is a PO Box, UPS Mail Store, Virtual Office, or Other False Address (score: 106)
17. Incomplete/Missing Data on the Primary Data Sources (score: 105)
18. Profiles with Same Address/Phone Marked as "Permanently Closed" (score: 102)
19. Reports of Violations on your GBP (score: 102)
20. Quantity of Negative Google Review Attributes (score: 100)
21. Reports of Fake Reviews on your GBP (score: 92)
22. Reports of Review Gating (score: 92)
23. Presence of Multiple Profiles with Same Phone Number (score: 91)
24. Mis-match NAP / Tracking Phone Numbers Across Data Ecosystem (score: 90)
25. Association of GBP with a Suspended Google User Account (score: 80)
26. Low Numerical Ratings of Third-party Reviews (e.g. 1-2) (score: 74)
27. Overlapping Service Areas on Multiple-Location GBPs (score: 71)
28. Association of GBP with Other Suspended Listings (score: 70)
29. Negative Sentiment in Third-Party Reviews (score: 70)
30. Receiving Too Many Google Reviews Too Fast (score: 68)
31. Presence of AI-Generated Photos/Videos on Profile (score: 55)
32. Listing 800 Number as the Only Phone Number in GBP (score: 54)
33. Presence of Stock Photos/Videos on Profile (score: 53)
34. Setting Service Areas Larger Than 2-hours Driving Distance (score: 53)
35. Keyword Stuffing in GBP Business Name (score: 52)
36. No Owner Responses to Any Reviews (score: 51)
37. Showing Your Address on GBP When Business is a Service Area Business (score: 39)
38. Keyword Stuffing Google Posts/Updates Content (score: 38)
39. Keyword Stuffing the Title Tag of GBP Landing Page (score: 34)
40. Presence of AI-Generated Text Content on Profile (score: 31)
41. Keyword Stuffing the GBP Description (score: 21)
42. Presence of 3rd Party Reviews in Schema/JSON on Website (score: 21)

### Google Business Profile suspension risk factors

1. Address is a PO Box, UPS Mail Store, Virtual Office, or Other False Address (score: 202)
2. Association of GBP with a Suspended Google User Account (score: 194)
3. Reports of Violations on your GBP (score: 167)
4. Association of GBP with Other Suspended Listings (score: 152)
5. Site Hacked / Presence of Malware (score: 135)
6. Reports of Review Gating (score: 134)
7. Reports of Fake Reviews on your GBP (score: 132)
8. Keyword Stuffing in GBP Business Name (score: 125)
9. Presence of Multiple Profiles with Same Phone Number (score: 118)
10. Website URL Forwards to a Different Domain (score: 115)
11. Showing Your Address on GBP When Business is a Service Area Business (score: 105)
12. Receiving Too Many Google Reviews Too Fast (score: 104)
13. Overlapping Service Areas on Multiple-Location GBPs (score: 102)
14. Mis-match Address on GBP Landing Page (score: 96)
15. Incorrectly-placed Map Marker in GBP (score: 84)
16. Presence of Other Profiles in the Same Category at the Same Address (The Filter) (score: 82)
17. Setting Service Areas Larger Than 2-hours Driving Distance (score: 82)
18. Category Confusion (adding additional categories from completely unrelated industries) (score: 80)
19. Profiles with Same Address/Phone Marked as “Permanently Closed” (score: 67)
20. Incorrect Primary Category (score: 61)
21. Absence of Crawlable NAP on Website (score: 55)
22. Mis-match NAP / Tracking Phone Numbers Across Data Ecosystem (score: 52)
23. Keyword Stuffing Google Posts/Updates Content (score: 51)
24. Listing 800 Number as the Only Phone Number in GBP (score: 50)
25. Absence of Crawlable NAP on GBP Landing Page (score: 46)
26. Presence of AI-Generated Photos/Videos on Profile (score: 45)
27. Incomplete/Missing Data on the Primary Data Sources (score: 44)
28. Business Marked as Permanently Closed (score: 38)
29. Keyword Stuffing the GBP Description (score: 35)
30. Business Marked as Temporarily Closed (score: 27)
31. Presence of Stock Photos/Videos on Profile (score: 27)
32. Not Showing Address on GBP (score: 26)
33. Presence of AI-Generated Text Content on Profile (score: 25)
34. No Hours of Operation on GBP (score: 19)
35. Keyword Stuffing the Title Tag of GBP Landing Page (score: 18)
36. Quantity of Negative Google Review Attributes (score: 15)
37. Negative Sentiment in Google Reviews (score: 14)
38. Presence of 3rd Party Reviews in Schema/JSON on Website (score: 12)
39. Low Numerical Ratings of Google Reviews (e.g. 1-2) (score: 11)
40. No Owner Responses to Any Reviews (score: 7)
41. Negative Sentiment in Third-Party Reviews (score: 4)
42. Low Numerical Ratings of Third-party Reviews (e.g. 1-2) (score: 3)