Mozcon Local 2016 – Citation Investigation

Hey! Here’s my presentation from Mozcon Local 2016. I cover preliminary results from our research study on the data aggregators, moz local, yext, and manual citation building. Also, observations and insights from the 2016 update of the best citations by category and city.

AUTHOR

Darren Shaw

Darren Shaw founded Whitespark in 2005. The company specialized in web design and development, however, Darren's passion and curiosity for all things local search led Whitespark to focus primarily on local SEO in 2010 with the launch of the Local Citation Finder, followed by the Local Rank Tracker.

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