Get Reviews On Facebook Even If You’re Not A Local Business

Do you have your Facebook page set up as a “Company” page, or as a “Local” page? No doubt you said “Local,” but it might not need to be that way!

I was recently working on a LocalSpark campaign and noticed our client had set their Facebook page up as a Company and not a Local Business. My initial suggestion was, “Oh, just convert it to a Local’ page” – which is pretty easy to do. But, that would have been a mistake, as I’ll explain in a minute.

You can change a Facebook “Company” page to a “Local Business” page if you need to. It’s super easy and takes about 60 seconds. Watch this video if you don’t believe me or need to know how:

Anyway, back to the lecture at hand (</ Dr. Dre Reference>): I wanted to switch the page to a Local Page from the Company page, as shown above, so we could start asking for Facebook reviews and display the Name, Address, and Phone Number (NAP) info correctly.

But there was a catch: our client is a Crane Rental Service and under the “Local Business” pages on Facebook there really isn’t a category that a crane service would fall into. There’s not even a category like “Construction Company.” Kinda weird. Categories are important

I wish someone told me I didn’t have to play King Solomon and try to decide between picking the right category and being able to get reviews. Turns out there’s a way you can have both.

Here’s how I figured it out…

I searched some Facebook pages in the same category (crane rental) and most were set up the same way as our client – as a Company page. Then I stumbled upon a page that was set up as a Company page AND had reviews and check-in data!

You’re probably thinking the same thing I was: “This has to be an app or something.” Nope.

All that needed to be done was to add an address (the option is available in the back-end), check a box to display review data and BAM, the page can now be checked-in to and reviews can be left. Plus, the page has all NAP elements as well.

How to Enable Reviews on Your Company Facebook Page

Here is a list of businesses that fall into the Facebook Company page category that are local businesses and trigger the local pack:

  • Bank/Financial Institute
  • Churches
  • Company
  • Elementary School
  • Engineering/Construction
  • Insurance Company
  • Legal/Law
  • Middle School
  • Mining/Materials
  • Non-Profit
  • Preschool
  • Retail and Consumer Merch.
  • Transport/Freight
  • Travel/Leisure
  • University – triggers carousel

From what I can glean, these types of pages are good for multi-location clients that are:

  • A corporate office – Starbucks for example
  • Local businesses that do business at your location – say a lawyer that travels to you.
  • Businesses that sell intangible items, e.g. religion, knowledge, counseling.
  • Obscure business services – like our crane guy.

Still, there are a lot of these categories that overlap with a Local Business page, so take the above with a grain of salt, and figure out if a Company page is really the right option for you.

By the way, what does a Local Facebook page have that a Company page doesn’t?

  • Hours of Operation – this could be entered in the description field OR a Facebook editor can suggest hours & price range.
  • Payment types
  • Parking options
  • “Also on” where places like Yelp display.

The deeper you drill down into a given local business category, the more options you are going to see. Not every business should use the Company page feature. In fact, I’d say there’s a 90% chance you should stick with a Local page. But if you offer or are working with a one-off service make sure you research the Company page option when you get to auditing the Facebook page. You want the right category and reviews.

Are You Even Visible?

Darren and I were discussing the above reviews feature when we ran into a whole new problem. The page was hidden!

Here’s how to make sure that you’re not hiding your page from the public and the search engines.

First, open a private browser window in Chrome or Firefox and then paste in your page URL. I used Bud Light becuase I knew they had to have a restriction that makes the page private to a certain age group.

This is what it looks like if your page is blocked:

There are two settings that you can place on a page that will keep it hidden, both the “Country” and “Age” restrictions. You can choose to show or not show your page in certain countries (this is where most page admins accidently block their page) and then an age restriction can be used if let’s say you sell alcohlic beverages.

Both of these options can be accessed through the main settings on your page:

Be sure to check each setting if you think you might be blocking your page on accident.

What’s been your experience with Local vs. Company Facebook pages? Any tips on categories?


Mikel Zaremba

Mike has been playing with websites and local seo for almost a decade. He loves to find out the inner workings of online tools and then apply that knowledge to help LocalSpark clients achieve better rankings. When Mike is not working or spending time with his family he is aggressively game-planning the return of Glamour Shots and has complied an ebook of over 150 glamour poses (email him for more info if interested).

Follow Me on Twitter

5 comments on “Get Reviews On Facebook Even If You’re Not A Local Business

  • One more big difference (what local page has that company page doesn’t) is the local map in “About” section. Shows up few minutes after you switch from Company to Local.

  • License Registration #: TCI/94297/9UJ Hello I am Sandoval Ramon Elias and the name of our company is SUPREME PROVISSION LTD ( Loan is offered to all interested applicants at low interest rate of 3%.
    We offer personal loans, business loans and car
    loans, etc. Kindly be notified that we offer loans
    from the minimum amount of 4,000 to 10,000,000
    and loans are available in such as ( £Pounds, Euro
    And US Dollars $) So please if you are interested
    Please provide the following information.
    Borrower or Application Form Name of Applicant
    (Full Names):………. Gender:…………………… Status:……..
    …………….. Loan amount required:… Loan
    Duration:………….. Loan Purpose:…………..
    Monthly Income:……….. :……………. Address:…….
    ………….. phone number:…………. Occupation:….
    ………… Country:………………… City:……….
    ……………. Age:……………………. and a Scan copy of valid Id card or Drivers lience…………….. Apply Before?
    Upon receiving this information we will move
    forward. Thanks and Hope to hear from you soon.
    (Ceo of the company) Mr James williams///

  • Hello everyone my name is Ellias Sandoval,From mexico base in United state of America,I am here to testify how i was scammed by various loan lender from this site.I was in need of a loan and i applied from various loan lenders from this very site.They asked me to pay some amount of money at different basis but i never get my loan.This was how i lost the sum of $5000USD .I was now in debt because i borrowed the money from a friend.One day a friend of mine introduce me to SUPREME PROVISSION COMPANY . He told me how they has helped him with loan at several cases without any delay.I was scared and never believe him.He urge me to trust him,this was how i was introduce to him through his email{ }.He told me he will offer me the loan that i only need to comply with them.I did as they told me and without any delay,i received my loan as they earlier promise.Am here to tell you that most of the loan lenders in this site are scammers. If you truly need a genuine loan please meet SUPREME PROVISSION COMPANY through his email : . He is a registered reliable loan lender.And today i am a happy rich man comfortable with my business all thanks to God but very big thanks to SUPREME PROVISSION COMPANY for making me who i am today,so i use this medium to please and kindly urge who so ever looking for a reliable loan to contact them because this is the only thing i can do for them by advertising their business for them which they never new i am doing for them thanks to you all for listening to my story here in this site.
    Contact Emial:

Join the Discussion

Your email address will not be published. Required fields are marked *