Local SEO

Links, Local SEO

Need Local Links in 2022? Try These 10 HARO Outreach Tips

Post Originally Published - Mar 16, 2016 Link building is often one of the most challenging areas for local businesses when it comes to their local…

Local SEO, On-Page SEO

Creative Strategies for Local Businesses to Convey E-A-T

We've heard about E-A-T (Expertise, Authoritativeness, and Trustworthiness) for major brands and Your Money or Your Life (YMYL) businesses - that usually have landing pages (i.e.…

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Local SEO, On-Page SEO

Core Web Vitals Impact on Google Business Profile Landing Pages

In 2021 Google announced it would include page experience signals as a ranking factor. Included in page experience signals are Core Web Vitals which help measure…

Google Business Profiles, Local SEO

2021 Holiday Guide to Your Google Business Profile

Last Updated: November 8, 2021 (Post originally published November 16, 2020) Over the past 20 months we’ve learned to adapt, pivot, and embrace flexibility when it…

Local SEO, On-Page SEO

2021 Local Search Summit – Day 3 Action Items & Recommendations

The #WLSS is officially complete and our final event day covered E-A-T, Google Justifications, reports, effective copywriting and more. We opened the day discussing Diversity and…

Local SEO

5 Reasons Small Business Owners & Marketers Can’t Miss the 2021 Local Search Summit

Small business owners and local marketers rejoice! The Whitespark Local Search Summit is only 11 days away. This is THE local marketing event of the year…
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