Local SEO

Local SEO, On-Page SEO, Whitespark Weekly

How to Rank Your Website for More Keywords with Service Pages

If you watch my videos, read our blog, or follow me on social media, you will already know that I'm a HUGE fan of adding additional…

Google Business Profiles, Local SEO, Uncategorized, Whitespark Weekly

Do Service Areas Impact Rankings for Local SEO in 2023?

I recently made a video presenting some new evidence that service areas might impact rankings in local SEO. However, upon further investigation, I realized that I…

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Google Business Profiles, Local SEO, News

Google Products Shake-Up: Is the Products Feature Moving to Merchant Center?

Post originally published - May 31, 2022. A few hours after we reported this widespread change to Google Business Profiles, the original Products functionality was restored.…

Google Business Profiles, Local SEO, News

Offer Posts Get Prominent New “Deals” Tab on Mobile, Callouts in Maps App

If you manage a Google Business Profile, be it your own or a client's, you know the benefit of updating your profile with regular Offer Posts.…

Links, Local SEO

Need Local Links in 2022? Try These 10 HARO Outreach Tips

Post Originally Published - Mar 16, 2016 Link building is often one of the most challenging areas for local businesses when it comes to their local…

Local SEO, On-Page SEO

Guide to Core Web Vitals

In 2021 Google rolled out the Page Experience update and announced that these signals would be included as ranking factors. This initiative was designed to help…