Author Archive

Reviews, Tools
Google Review Attributes Monitoring
In April, Google started to expand review attributes (what do you like/not like about this place?) in GMB to new categories (previously only seen in home…
On-Page SEO, Reviews
Local Businesses: Say Goodbye to Review Snippets in Google
On September 16th Google announced that they are going to be “making review rich results more helpful” and ultimately more meaningful by changing how they display…

Links
How to Find Opportunities for Local Link Building
Prospecting is critical to the success of any link building campaign because it lays the groundwork for everything else that follows; outreach, relationship building, mentions, and…
Links
Getting Down to the Nitty-Gritty of Scholarship Link Building
The 2nd Edition of the Link Building Book by Paddy Moogan is live! This version has 50% more content, including eight new chapters, two new case studies,…
