Author Archive

Local SEO

Where to Be in 2020: Conferences & Events to Improve Your Local Marketing

There is no shortage of marketing conferences, webinars, and workshops to attend to help grow your skill set, stay current, and advance your knowledge to drive…

Google My Business

Whitespark’s Super Fantastic Guide to Optimizing Google My Business

Post Navigation Getting Started Create a Listing Claim/Verify a Listing Request Ownership Bulk-Feeds Suggest an Edit Know This Place? Optimize Your Listing Business Name Primary Category…

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Google My Business

GMB Spam Fighting 101 – Get The Basics Down, Then Take Out The Trash

Spam has been rampant in the local search landscape for a long time. Unfortunately there are still limited measures in place to keep business owners, and…

On-Page SEO, Reviews

Local Businesses: Say Goodbye to Review Snippets in Google

On September 16th Google announced that they are going to be “making review rich results more helpful” and ultimately more meaningful by changing how they display…

Reviews, Tools

Gain Insights Into Your Reviews With IBM Watson

We’ve just launched the Insights Report Beta edition in the Reputation Builder! This report is powered by IBM Watson and uses artificial intelligence (AI) to analyze…

Reviews, Tools

Respond to Your Google Reviews in Reputation Builder

Reviews dominate consumer influence. Did you know that 89% of consumers read local businesses’ responses to reviews? If you aren’t responding to reviews, you’re missing an…
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