Author Archive
Citations, Whitespark Weekly
How-to Handle Practitioner Listings in Google My Business (GMB) and Your Citations
Creating a Google My Business listing and citations for practitioners can get hairy if you aren’t aware of the recommended practices and guidelines for practitioner listings.…
02/12/2018
Google Business Profiles, Local Insider, Whitespark Weekly
What Page Should You Link Your GMB Listing To?
Having a well optimized Google My Business (GMB) listing is critical for any local search strategy. When it comes to optimizing a GMB listing, many people…
02/02/2018
05/24/2017
Local SEO
Why Local Rank Tracking is Still Valuable in 2017
Dan Leibson recently wrote a post about some weaknesses he noticed with tracking local rankings using the UULE parameter to set the location. He says: “If…
04/28/2017
Links
7 Easy Local Link Building Tactics You Should Be Using
Want even more link building tips? Like WAY more? Then you really need to get Paddy Moogan’s awesome Link Building Book.
12/08/2016
PPC
Must-Have Negative Keywords for Small Business & Local Adwords Campaigns
When you’re running an Adwords campaign for a small, local-focused business, every dollar counts. You typically don’t have much to spend, so it’s critical to focus…
11/29/2011
