Author Archive

Local SEO

Local Search Hacks You Probably Haven’t Seen Before

Local search has seen an explosion of change over the last year. Tactics that used to work like gangbusters are now just table stakes. Darren shows…

Google My Business, Local Insider, Whitespark Weekly

How-to “Optimize” the New Description Field in Google My Business – Whitespark Local Insider

Google is bringing back the business description field for Google My Business listings. In this episode of the Whitespark Local Insider (formerly the Weekly) Darren reviews…

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Google My Business, Local Insider, Reviews, Whitespark Weekly

Which Sites Should You Focus on for Reviews? – Whitespark Local Insider

Online reviews are super important for local businesses, but which sites should you focus your efforts on? In this Whitespark Local Insider episode (formerly the Weekly),…

Local Insider, PPC, Whitespark Weekly

A Quick Guide to Local Pack Ads with Special Guest Joy Hawkins – Whitespark Local Insider

Local pack ads are a great way to get the most of your Ad Words budget, expand your local reach, and ultimately drive more business. In…

Citations, Whitespark Weekly

How-to Handle Practitioner Listings in Google My Business (GMB) and Your Citations

Creating a Google My Business listing and citations for practitioners can get hairy if you aren’t aware of the recommended practices and guidelines for practitioner listings.…

Citations, Local SEO

What is a Local Citation?

A local citation is any mention of your business on the web; it is any combination of your company name, phone number, address, zip or postal…
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